Prodigy Education
Prodigy Education connects students, parents, teachers and school districts with resources that promote a lifelong love of learning. Anyone with an internet connection is welcome to create a free account and try the most effective and engaging K-8 math platform in the world. Our business model helps us connect with youth around the world, with over 50 million students now voluntarily practicing math every single day — and enjoying it! At Prodigy Education, we have an incredible team that works tirelessly to turn our goal of making education a human right into a reality. We are immensely grateful for our amazing team and all they do every day. We welcome people who share our passion to join our team, where you will have the opportunity to help an entire generation of students to LOVE learning.
Prodigy Education connects students, parents, teachers and school districts with resources that promote a lifelong love of learning. Anyone with an internet connection is welcome to create a free account and try the most effective and engaging K-8 math platform in the world. Our business model helps us connect with youth around the world, with over 50 million students now voluntarily practicing math every single day — and enjoying it! At Prodigy Education, we have an incredible team that works tirelessly to turn our goal of making education a human right into a reality. We are immensely grateful for our amazing team and all they do every day. We welcome people who share our passion to join our team, where you will have the opportunity to help an entire generation of students to LOVE learning.
Senior Paid Acquisition Manager
Location: Toronto, Ontario
Start Date: ASAP
Here at Prodigy, we are working hard to achieve our mission of helping every child in the world to LOVE learning. Our Marketing teams are scaling rapidly as we continue to hit our product and growth milestones, and it’s an exciting time for the company! To continue our exponential growth, we are looking to add a data-driven, paid acquisition marketer to the team. As an expert in paid customer acquisition we will looking to you to build out our customer acquisition program and execute campaigns to increase conversions, decrease costs, and increase ROAS. If you love using data in a "test and learn" environment to drive high-impact projects, this role is for you.
Your Impact:
Who You Are:
See the full job listing: https://jobs.lever.co/prodigygame/4e3fc93c-a96b-4694-897d-6f6dd94f8b08
Location: Toronto, Ontario
Start Date: ASAP
Here at Prodigy, we are working hard to achieve our mission of helping every child in the world to LOVE learning. Our Marketing teams are scaling rapidly as we continue to hit our product and growth milestones, and it’s an exciting time for the company! To continue our exponential growth, we are looking to add a data-driven, paid acquisition marketer to the team. As an expert in paid customer acquisition we will looking to you to build out our customer acquisition program and execute campaigns to increase conversions, decrease costs, and increase ROAS. If you love using data in a "test and learn" environment to drive high-impact projects, this role is for you.
Your Impact:
- Build and execute a growth strategy to acquire customers in new markets across web, paid media, email, etc.
- Using Facebook and YouTube, implement A/B and multivariate tests to drive new traffic, optimize conversions, and meet other key performance metrics.
- Build and optimize (and optimize again) pay-per-click and cost-per-acquisition campaigns across various channels.
- Measure marketing initiatives against metrics to quantify campaign success and identify improvement for future campaigns.
- Research and test new marketing channels and platforms to lower our cost-per-acquisition.
Who You Are:
- In-depth knowledge of paid search and YouTube advertising (Google Ads).
- Expertise in Facebook advertising and an in-depth knowledge of other social network advertising platforms (Twitter, Pinterest, etc.).
- Solid understanding of web analytics, ad tracking, and a/b testing.
- A team player and self-starter that is comfortable working in a fast-paced environment, taking initiative with limited resources, and making data driven and decisions.
- Experience in international SEM, SEO, and integrated campaign development is a plus.
See the full job listing: https://jobs.lever.co/prodigygame/4e3fc93c-a96b-4694-897d-6f6dd94f8b08
